Follow CALM


News   •   Mar 14, 2013 00:00 GMT

We wanted to thank every single one of you who bought, worked on, promoted, listened to and talked about the Thirty One songs album and campaign.  Thirty One has raised over £30,000 for CALM and has been instrumental in giving us the means to expand our helpline and texting service to 7 evenings a week.  YOU did that.

Thank you.

After a year, Thirty One is now off sale so here are 31 campaign highlights:

  1. Thirty one Manchester artists donate tracks for CALM.
  2. Thirty one goes on sale 12 March 2012 to get CALM’s national helpline running 7 nights a week instead of 4.
  3. CALM’s 0800 585858 goes 7 nights a week on Nov 1st 2012.
  4. Public donations to CALM triple year on year.
  5. Thirty One dubbed ‘Manchester’s best ever collection.’ – Penny Black Music.
  6. “The ultimate Manchester playlist” – Creative Tourist
  7. “Evokes positive feelings of the power of listening, of strength in numbers and of a place called home” – The Drum
  8. Topspin America “Record Of The Week”
  9. Creative Review “Top 5 album covers of the month”
  10. FOPP “Record of the Week”
  11. HMV “New Release of the Week”
  12. 4* – Mail on Sunday
  13. 5* – Southern Daily Echo
  14. Global sales across Europe, North & South America, Australia and South East Asia.
  15. £30,000+ raised for CALM directly through Thirty One and counting…
  16. £750,000+ cash, in kind and pro bono work
  17. BBC TV & Radio and XFM coverage including 5Live Music Review & interviews
  18. JC Decaux digital ad and bilboard campaign across 20 mainline train stations in 7 cities & 10 major outdoor sites across London, Birmingham & Manchester.
  19. Revolution Vodka bars print and digital ad campaign in 64 bars across 50 towns and cities.
  20. Thirty one on sale at 18 UK festivals and 1 European throughout 2012
  21. 14 Thirty One events attracting an audience of over 60,000
  22. 88 volunteers nationwide
  23. 57 greater Manchester independent retailers stock Thirty One
  24. CALM honoured at Guardian Charity of the Year Awards
  25. Vodafone World of Difference 2013 awarded to Danny Keehan, Thirty One Project Manager
  26. CALM announced as IPC Media charity of the year 2013
  27. A dedicated CALM office donated in Manchester City Centre
  28. One full time post created in Manchester
  29. A dedicated Greater Manchester CALMzone to launch by 2014
  30. You.  For supporting Thirty One and CALM
  31. Danny and Esther at Factory Foundation for making Thirty One a reality.

Comments (0)

Add comment


By submitting the comment you agree that your personal data will be processed according to Mynewsdesk's Privacy Policy.