CALM is an award-winning charity dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. 
Founded in 2006, CALM runs hard-hitting campaigns to promote culture change and better understanding of suicide so that all men feel able to seek help. The charity also provides frontline services through a free helpline, webchat and website.
Jane Powell, CEO of CALM said: “We’re delighted that the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry has chosen CALM as part of Heads Together which will ensure that male suicide finally sits on the public agenda.
“CALM has helped treble awareness of male suicide in the past ten years, but men are still three times more likely than women to take their own life. 
“The Heads Together campaign will help us raise awareness still further; we want everyone to be aware of the issue and any man to be able to find help if he needs it."
A spokesperson for the Duke and Duchess of Cambridge and Prince Harry said: "The Duke and Duchess and Prince Harry want Heads Together to build on the great work that is already being done across the country so that prejudice and fear no longer stand in the way of people getting the help they need."
Heads Together has been selected as Charity of the Year for the 2017 Virgin Money London Marathon. The announcement comes as 25 runners take part in today’s race on behalf of CALM, collectively raising more than £20,000.
Jane Powell, CEO of CALM said: “CALM joins the Duke and Duchess and Price Harry in thanking the Virgin Money London Marathon for making Heads Together their 2017 Charity of the Year. We can’t wait for next year’s CALM runners to pick up the baton."
The first of CALM’s 2017 runners to be announced is George Prior-Palmer, a keen athlete and CALM supporter based in London. George said: “I’m over the moon to be running the Virgin Money London Marathon for CALM as part of Heads Together next year. Men aren't the best at expressing how they feel and all too often it leads to tragedy. I want to do everything I can to shout about this issue and get men talking.
“I ran the London Marathon for CALM in 2014 and I’m hoping to beat my time, which shouldn’t be too hard as I was dressed as a beer bottle!”
Full details of the Heads Together campaign will be released on 16 May and runners can apply to run for CALM in the 2017 Virgin Money London Marathon from 3 May.
NOTES TO EDITORS
 Suicide is the biggest single killer of men aged under 45 in the UK (NISRA, GRO, ONS 2014)
 There were 6,109 suicides in the UK in 2014 of which 76%, or 4,623, were male (NISRA, GRO, ONS 2014)
- Robin Robinson, Communications: 07989436807 firstname.lastname@example.org
The Campaign Against Living Miserably (CALM) is a national charity (reg. 1110621) dedicated to preventing male suicide, by providing frontline services for men, promoting cultural change and campaigning for better understanding of suicide and prevention.
CALM’s work includes:
- A helpline 0800 585858 andwebchat (5pm – midnight daily) which are free, accredited, confidential and anonymous, staffed by professionals offering information, support and signposting
- theCALMzone.net hosts stories and articles written by men to inspire and support others alongside helpful information and services
- CALMzine, a free quarterly men’s lifestyle magazine to entertain, inform and inspire young men
- Successful campaigns, including #BiggerIssues and the#ManDictionary
Impact and reach:
- CALM receives in excess of 4,000 calls to the helpline / webchat and 40,000 unique website visitors each month
- CALM was founded in 2006, and in the first ten years of operation has helped treble awareness of male suicide in the UK (YouGov)
To find out more please visit the CALM website: http://thecalmzone.net/
ABOUT HEADS TOGETHER
- As the Virgin Money London Marathon 2017 Charity of the Year the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry has brought together a team of mental health charities to create Heads Together
- Heads Together London Marathon 2017 charity place runners will be raising vital funds and awareness for: Best Beginnings; CALM; Contact (military mental health roundtable); Place2Be; TheMix; YoungMinds; and local branches of Mind
- People can apply for Heads Together charity places in London Marathon 2017, join the campaign or find out more about the charity partners at www.headstogether.org.uk
- Heads Together has also launched on Twitter @Heads_Together, Facebook www.facebook.com/HeadsTogetherCampaign and Instagram @Heads_Together
- Short film introducing the Heads Together campaign: https://vimeo.com/163820632